Padd Solutions

If the new individual identity is the brand, then to what extent do animals need branding (many of which are, of course, already branded). What effects does the shift from literacy into electracy have on nonhuman and posthuman subjects, many of whom may unwillingly partake in the writing/branding process but have little to no control on what may actually be communicated/transmitted. We need to theorize the production of "nature" within new media, and the implications this move has for what we typically consider the physical environment. A point of departure for this work comes from Heidegger, who notes in Introduction to Metaphysics the originary moment of literacy, when notable Ancient Greeks such as Plato and Aristotle began to develop a category system based on essences. In creating such a metaphysics, they necessarily exclude the accident, or as Heidegger might say, the poetic. Such a move by the Greeks closes off an entirely different way of being, and locked how we typically understand nature in the scientific mode of logic (or simply, a literate mode of logic). What would nature look like within an electrate metaphysics rather than a literate one [as if we didn't already know(tice)], and how might we attempt to invent a metaphysics that would provide a more "sustainable" contruction of nature. Such a new perspective would hopefully be beneficial toward solving public policy issues about environmental issues by providing practical guidance that would exist alongside the pure reason that the scientific community provides.