One of the reasons that Google claims they keep their proprietary algorithm secret is that they want Web searches to be more "organic" and unmanipulated by attempts to code for it. This would make searches somehow more authentic when the results are delivered, and provide a better service. However, with all the Web sites clamoring for our attention on the internet, its seems that rhetoric has an important place in delivering that content, making persuasion possible in the first place. Thus, not only is SEO a technique of delivery, but it seems a sophistic one, denying that any true/correct results is possible, but that all are contingent.
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